Stop Guessing, Start Attracting

You don’t have to throw spaghetti at the wall with your employer branding efforts. In this session, Stop Guessing, Start Attracting, we’ll explore the key metrics that truly matter beyond impressions. Using the Employer Branding Funnel — Awareness, Consideration, Desire, and Application — we’ll show how to measure what drives real impact and how to build targeted campaigns for each stage that turn visibility into genuine talent attraction.