How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business
Von Aviva Wittenberg-Cox
John Wiley & Sons; Auflage: 1. Auflage (13. April 2010)
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About Avivah Wittenberg-Cox
Avivah Wittenberg-Cox is CEO of the consultancy 20-first, one of the world’s leading gender consultancies. 20-first works with progressive companies interested in diversifying their leadership teams and optimising both halves of the talent pool and both halves of the market – the female and male halves.
Avivah is author of the upcoming: HOW Women Mean Business, A Step by Step Guide to Profiting from Gender Balanced Business (Wiley, April 2010) as well as co-author of the best-selling: WHY Women Mean Business: Understanding the Emergence of Our Next Economic Revolution (Wiley 2008). Her first book was awarded the prestigious MANPOWER Best Book of the Year prize in 2009 and was selected as a business book of the year by Conference Board Review in 2010.
She has spoken on leadership, marketing and talent management issues across the globe and she lectures at both INSEAD and HEC business schools. She has had articles, reviews and interviews published in a variety of publications including Harvard Business Review, International Herald Tribune and Financial Times. She is the Founder and Honorary President of the European Professional Women’s Network. Canadian, French and Swiss, she has been recognised by ELLE Magazine as one of the TOP 40 Women Leading Change.
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