# Attaining a competitive position through developing the emotional competencies of human resources

*https://www.hrm.de/attaining-a-competitive-position-through-developing-the-emotional-competencies-of-human-resources/ — 2009-05-19*

**Zusammenfassung:**The business of business is making a profit. Success lies in gaining and maintaining a competitive advantage in the global marketplace. However, in the global marketplace, competitors have access to the same supplies, financing, technology and HR. The only area in which a company can attain and maintain a competitive global advantage is in the emotional competencies of its HR. The return a company receives on its investment in developing emotional competencies is the balance between the costs of ineffective performance and the benefits of effective, innovative and creative performance.

**Was Sie inhaltlich mitnehmen:**

- Developing emotional competencies increases performance, cooperation and innovation which equals increased production and profit

[MP3 herunterladen](story_docs/story_mp3/2008/zukunft_personal/09092008/praxisforum7/tqu_akademie.mp3)